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Greg Jarboe
President & CEO
SEO-PR
Session
Fostering Growth: Crossing the Chasm
Start Time:
10:35 AM
Bio
Greg Jarboe is the president and co-founder of SEO-PR, which pioneered press release SEO. His agency has used this innovation, which has been called “the tactic known as SEO PR,” to generate award-winning results for established brands like Southwest Airlines and startups like Get City Dealz.
Prior to co-founding SEO-PR in 2003, Jarboe was the Vice President of Marketing at WebCT, Director of Corporate Communications at Ziff-Davis, Director of Marketing at PC/Computing magazine, and Director of Corporate Communications at Lotus Development Corporation. Jarboe is the author of YouTube and Video Marketing, a co-author of Digital Marketing Fundamentals, and a contributor to four other books on marketing. In addition, he is one of the 25 successful gurus profiled in Michael Miller’s book, Online Marketing Heroes.
Since 2003, Jarboe has written more than 1,600 articles for Search Engine Watch, Tubular Insights, Search Engine Journal, and Search Engine Land. Over that time, he has also spoken at more than 80 industry conferences. In addition, Jarboe has been an instructor at Market Motive, Simplilearn, Rutgers University, and the New Media Academy. He is a contributor and member of the OMCP standards committees, which maintain the standards for online marketing training providers and standardized testing.
Topic:
Crossing the Chasm by Scaling-up Marketing
Greg Jarboe will talk about strategies for transitioning from early market success to mass market dominance. He will share real life examples of how start-ups were able to turbocharge growth through digital marketing strategies, brand building and growth hacking.
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